What the Experts Say II: Sex Discrimination


The concept of “woman” has changed a lot during last decades and now females are more likely to be associated with ones who are strong, ambitious, respected and hard-working. However, gender discrimination, in particular, in the work-places is on its rise.

“Current survey has showed, that women in the UK earn £300,000 less than men over their working life”  (Allen,2016).

British daily newspaper The Guardian published an article by Katie Allen, where she wrote about the problem of a gender pay gap in the UK.

Journalist claimed:

“Figures show a gap of £5,732, or 24%, in average full-time annual salaries between women and men – more than four decades after the Equal Pay Act of 1970 was introduced. Over a career of 52 years, that gap translates into a lifetime earnings shortfall of £298,064 for female employees, according to the analysis by the recruitment company Robert Half”


Numbers seem to be impressive. Nevertheless, United Kingdom is a high-developed country and has one of the highest rates of gender equality at work (16th country out of 142 according to The 2014 Global Gender Gap Report).

Now could you imagine the gap in those countries below the UK, how the land lies there?

To explore more click here


Allen, K. (2016, March 07). Gender pay gap: Women earn £300,000 less than men over working life. Retrieved April 30, 2016, from http://www.theguardian.com/money/2016/mar/07/gender-pay-gap-uk-women-earn-300000-less-men-lifetime

What the Experts Say I: Discrimination in Advertising

With the aesthetic norms being mixed, and with the ease of transference of the various aesthetic values, it seems logical that one image is bound to feel superior to another.


Why does it happen so? International companies pursuit the goal of making greater profit while minimizing efforts and costs, they usually design their product in a way that it can be distributed worldwide, or at least in such a large market range where they have more than one cultural and aesthetic understanding. In other words, they create a company image or a particular campaign, that would be valued and understood if not globally, then at least in more than just one cultural area.

Sinead McIntyre wrote a blog post on http://imonomy.com, where she disscused visual discrimination in advertising and gave solutions how to deal with it.

She explained origins of that discrimination, mentioned importance of languages, and images in campaigns, also called to more diversity , saying:

If you are seeking to cover more diverse demographics, then it’s in your best interest to include as many languages, texts, and images as possible, in order avoid exclusion. After all, advertising is about making goals, messages, and ideas made known to the public, so what better way to reach out than to be as inclusive as possible?

(McIntyre, 2015)

To explore more click here


Allen, K. (2016, March 07). Gender pay gap: Women earn £300,000 less than men over working life. Retrieved April 30, 2016, from http://www.theguardian.com/money/2016/mar/07/gender-pay-gap-uk-women-earn-300000-less-men-lifetime

Current Events II: Family Guy


In September 2015 last season of Family Guy premiered on Fox channel.

At this point in time, it’s available on the Internet and can be reached within few seconds by person of any age. There is no way I’m criticizing this animated movie, it’s amazing: funny, satirical, and pretty smart. However, discrimination towards various groups is quite usual thing over there and can be found in every episode. So how about conducting a small experiment where we will find out how many groups in society are being discriminated during 17 episodes of the 14th season and what are they.

Racist jokes are ones in high demand among the TV series’ scriptwriters. I would even say they took it to a whole new level, as in those 17 episodes of the new season you can find almost every existing ethnicity, or nationality being ridiculed.

Here is a short video down below giving a few examples of those:


• The most frequent jokes in the cartoon turned out to be sexist. Those appeared in literally every episode of the 14th season.

Here is another video with some examples of Family Guy‘s sexist jokes:


• Jokes about disabled people are also more than usual, in the video below you can see people reacting on those and giving their opinion on the topic:


Homophobia, body shaming, age discrimination, poverty, orphancy – those are just few more issues that, for some reason, appear in the series as funny.

Harmless jokes or a reason to think?

Current Events I: Taking on Donald Trump

Brandon Stanton, an American blogger and photographer who made a claim about himself portraying and interviewing people on the streets of New York and posting it on his blog Humans of New York, showed how to use the authority in a proper way. 


Mr. Stanton posted an open letter to Donald J. Trump on Facebook , criticizing him for spreading racism, violence and hate:

Mr. Trump,

I try my hardest not to be political. I’ve refused to interview several of your fellow candidates. I didn’t want to risk any personal goodwill by appearing to take sides in a contentious election. I thought: ‘Maybe the timing is not right.’ But I realize now that there is no correct time to oppose violence and prejudice. The time is always now. Because along with millions of Americans, I’ve come to realize that opposing you is no longer a political decision. It is a moral one.

I’ve watched you retweet racist images. I’ve watched you retweet racist lies. I’ve watched you take 48 hours to disavow white supremacy. I’ve watched you joyfully encourage violence, and promise to ‘pay the legal fees’ of those who commit violence on your behalf. I’ve watched you advocate the use of torture and the murder of terrorists’ families. I’ve watched you gleefully tell stories of executing Muslims with bullets dipped in pig blood. I’ve watched you compare refugees to ‘snakes,’ and claim that ‘Islam hates us.’

I am a journalist, Mr. Trump. And over the last two years I have conducted extensive interviews with hundreds of Muslims, chosen at random, on the streets of Iran, Iraq, and Pakistan. I’ve also interviewed hundreds of Syrian and Iraqi refugees across seven different countries. And I can confirm— the hateful one is you.

Those of us who have been paying attention will not allow you to rebrand yourself. You are not a ‘unifier.’ You are not ‘presidential.’ You are not a ‘victim’ of the very anger that you’ve joyfully enflamed for months. You are a man who has encouraged prejudice and violence in the pursuit of personal power. And though your words will no doubt change over the next few months, you will always remain who you are.

Brandon Stanton

byUlZMfpmjcThe letter reached 100 million profiles the very first day and recently was liked by 2.1 people, including Hillary Clinton. Mr. Trump, in fact, did not give any comments on this.

The day after posting Brandon Stanton was invited to YAHOO NEWS LIVE where he talked about the letter, his interest in American history, politics, and moral ‘obligation’ to speak up.


Stanton, B. (2016, March 14). An Open Letter to Donald Trump. Retrieved April 20, 2016, from https://www.facebook.com/humansofnewyork/posts/1207382856002479

Discrimination in Media

Do you believe you prefer one thing over another because you like it? Or, maybe, you are just supposed to like it, while being a part of, you know…’the system’.


‘I have a choice’ you would say. Well, you seem to have it, however, ‘your’ choice was made far before you even questioned yourself about it. Whether you like it or not, rules are set by those from the other side of the screens. We are elaborately researched, sorted, and at this stage discrimination is born. With all the division, classification and bright labels on our foreheads we are expected to exalt one image over another. Guess what – it works.

Why does it? It is more profitable, it is less complicated, and it is quite obvious that people tend to be super smart when they see an amazing opportunity to make more money for less effort (neglecting the origination of some substantial issues, of course).

Why do I think it is important? Because we are more than these.