Other Issues in Media and Society

I truly enjoyed reading all the blogs, guys chose amazing topics and had strong support and examples, which were often fun to watch. However, I picked 5 issues that I gonna share with you right now ūüėȬ†

¬†‚ÄĘ I believe, materialism has always been an important issue, however, with this world going so fast and crazy, it became even more extreme now. In https://malyshevablog.wordpress.com Yana talks about the topic and gives great examples of not so great ‘virus’ of materialism, which reached us all.

¬†¬† ‚ÄĘ Second issue I would like to share with you is censorship in media.¬†Isn’t it creepy how watched we are and how elaborately researched? Some shocking information and also useful links here –¬†https://mediacensorshipblog.wordpress.com .

¬†‚ÄĘ Another problem in media is stereotypical representation of women in media.¬†About the sexism in media, fashion industry and advertising and how it is shaping our minds on¬†https://darinashelk.wordpress.com .

¬†‚ÄĘ More about children as target audience for ads and the morality of these manipulations on the blog ¬†http://ourchildrenasconsumers.blogspot.cz/?m=1

Really made me think about the way I should educate my younger brother about the media.

‚ÄĘ Last, but not the least – blog about corporate influence on news https://fakenews2016.wordpress.com¬†. Great topic itself, a lot of good content, and amazing story about personal experience in brainwashing people ūüėČ

My View

Media is something absolutely magical, unperceivable, and terrible in the same time. The thing is that it has an¬†ability to completely¬†change the mankind. Can you imagine how many power is in hands of those people ‘for the other side of the screen’?¬†Technically, with the usage of ‘smart’ approach, the mass media can deliver any message to the people. Cause whether we like it, or not, we are social beings and it’s just insane how social beings can be easily influenced by each other.


“One of the values that we ascribe to the media in an increasingly globalized world is the awareness that it can generate about realities outside the realm of one’s own personal experiences. The audiovisual power of the television provides a ‘magic window’ that brings a vast variety of geographical and cultural locales and a range of ideas into our homes. In modern democratic societies it is the media that must provide access to information on various events and issues, and allow for a diversity of opinion and points of view”.

( Nambiar & Manthur, 2002).


Well, how¬†often in our media-dominated society we see those ‘other-side’ people delivering good messages? Inspiring others? Spreading awareness of¬†really important issues? Uniting¬†people? Motivating them to do things that are out of the ordinary?¬†And how about the lies? Informational wars? Promotion of absolutely unnecessary values? Categorizing people into groups, which obviously leads to discrimination?¬†Don’t you think those media ‘professionals’ got lost a bit? This is¬†how¬†good conscience can be erased by money, imho.


“Hence, while partaking of the opportunities that the new media offer, as educators and learners we can hardly underestimate the power of the media in shaping our thought process, subtly influencing our attitudes, and blunting our capacity to respond to real-life challenges”.

( Nambiar & Manthur, 2002).

Discrimination is fragile and really controversial topic. It is not something that can only be delivered explicitly, as person can discriminate even without any words or gestures. Why all of us are more or less likely to discriminate? It is not clearly noticeable, but we are exposed to discriminative messages all the time. And even though we can try to reject them, our brain has the ability to unconsciously make connections and build associations that will show up sooner or later.

Finally, I believe it is important to be aware of these issues, to spread the awareness and to have in mind that we are more than these and should not let them label us as objects.

‚ÄúIt is not our differences that divide us. It is our inability to recognize, accept, and celebrate those differences.‚ÄĚ

(Audre Lorde, 1986)


Nambiar, J., & Mathur, A. (2002, June). Media, Society and Education: Perspectives and Issues for Our Times. Retrieved May 02, 2016, from http://www.journal.kfionline.org/issue-6/media-society-and-education-perspectives-and-issues-for-our-times

Lorde, A. (1986). Our dead behind us: Poems. New York: W.W. Norton.

For Further Research


While on the subject of discrimination, it’s spread by the media, and impact on other¬†spheres of society, there are some pretty cool things on-line that will worth your attention in case you are interested in getting to know more about the topic and even about yourself ¬†ūüôā

¬†‚ô¶ In order to understand the issue to the full extent I would recommend to start with this lesson of the “Crash Course Psychology” where they explain the strength of social influence in both fun and¬†cohesive way.

                        link: https://www.patreon.com/posts/1891477

 ♦ Well, when now you know a thing or two about the social influence we can move to the nature of prejudice and discrimination itself.

link: https://www.patreon.com/posts/1891475

 ♦ Same guys from the Crash Course also made episodes about the discrimination and, in particular, sex discrimination in government and politics. 

link: https://www.patreon.com/posts/sex-crash-course-3327605

link: https://www.patreon.com/posts/discrimination-3358782

¬†‚ô¶ Finally, when you have¬†completely mastered the topic, you can check out how ‘discriminative’ your implicit associations with different groups in society are.¬†You can take on-line test developed by Harvard University right here.

What the Experts Say II: Sex Discrimination


The concept¬†of “woman” has changed a lot during last decades and now females are more likely to be associated with ones who are strong, ambitious, respected and hard-working. However, gender discrimination, in particular, in the work-places is on its rise.

“Current survey has showed, that women in the UK earn ¬£300,000 less than men over their working life” ¬†(Allen,2016).

British daily newspaper The Guardian published an article by Katie Allen, where she wrote about the problem of a gender pay gap in the UK.

Journalist claimed:

“Figures show a gap of ¬£5,732, or 24%, in average full-time annual salaries between women and men ‚Ästmore than four decades after the Equal Pay Act of 1970 was introduced.¬†Over a career of 52 years, that gap translates into a lifetime earnings shortfall of ¬£298,064 for female employees, according to the analysis by the recruitment company Robert Half”


Numbers seem to be impressive. Nevertheless, United Kingdom is a high-developed country and has one of the highest rates of gender equality at work (16th country out of 142 according to The 2014 Global Gender Gap Report).

Now could you imagine the gap in those countries below the UK, how the land lies there?

To explore more click here


Allen, K. (2016, March 07). Gender pay gap: Women earn £300,000 less than men over working life. Retrieved April 30, 2016, from http://www.theguardian.com/money/2016/mar/07/gender-pay-gap-uk-women-earn-300000-less-men-lifetime

What the Experts Say I: Discrimination in Advertising

With the aesthetic norms being mixed, and with the ease of transference of the various aesthetic values, it seems logical that one image is bound to feel superior to another.


Why does it happen so? International companies pursuit the goal of making greater profit while minimizing efforts and costs, they usually design their product in a way that it can be distributed worldwide, or at least in such a large market range where they have more than one cultural and aesthetic understanding. In other words, they create a company image or a particular campaign, that would be valued and understood if not globally, then at least in more than just one cultural area.

Sinead McIntyre wrote a blog post on http://imonomy.com, where she disscused visual discrimination in advertising and gave solutions how to deal with it.

She explained origins of that discrimination, mentioned importance of languages, and images in campaigns, also called to more diversity , saying:

If you are seeking to cover more diverse demographics, then it’s in your best interest to include as many languages, texts, and images as possible, in order avoid exclusion. After all, advertising is about making goals, messages, and ideas made known to the public, so what better way to reach out than to be as inclusive as possible?

(McIntyre, 2015)

To explore more click here


Allen, K. (2016, March 07). Gender pay gap: Women earn £300,000 less than men over working life. Retrieved April 30, 2016, from http://www.theguardian.com/money/2016/mar/07/gender-pay-gap-uk-women-earn-300000-less-men-lifetime

Current Events II: Family Guy


In September 2015 last season of Family Guy premiered on Fox channel.

At this point in time, it’s available on the Internet and can be reached within few seconds by person of any age. There is no way I’m¬†criticizing this animated movie, it’s amazing: funny, satirical, and pretty smart. However, discrimination towards various groups is quite usual thing over there and can be found in every episode. So how about conducting a small experiment where we will find out how many groups in¬†society are being discriminated during 17 episodes of the 14th season and what are they.

‚ÄĘ Racist jokes are ones in high demand¬†among the TV series’ scriptwriters. I would even say they took it to a whole new level, as in those 17 episodes of the new season you can find almost every existing ethnicity, or nationality being ridiculed.

Here is a short video down below giving a few examples of those:


‚ÄĘ The most frequent jokes in the cartoon turned out to be sexist. Those appeared in literally every episode of the 14th season.

Here is another video with some examples of¬†Family Guy‘s sexist jokes:


‚ÄĘ Jokes about disabled people are also more than usual, in the video below you can see people reacting on those and giving their opinion on the topic:


‚ÄĘ Homophobia, body shaming, age discrimination, poverty, orphancy – those are just few¬†more¬†issues¬†that, for some reason, appear in the series as¬†funny.

Harmless jokes or a reason to think?

Current Events I: Taking on Donald Trump

Brandon Stanton, an American blogger and photographer who made a claim about himself portraying and interviewing people on the streets of New York and posting it on his blog Humans of New York, showed how to use the authority in a proper way. 


Mr. Stanton posted an open letter to Donald J. Trump on Facebook , criticizing him for spreading racism, violence and hate:

Mr. Trump,

I try my hardest not to be political. I‚Äôve refused to interview several of your fellow candidates. I didn‚Äôt want to risk any personal goodwill by appearing to take sides in a contentious election. I thought: ‚ÄėMaybe the timing is not right.‚Äô But I realize now that there is no correct time to oppose violence and prejudice. The time is always now. Because along with millions of Americans, I‚Äôve come to realize that opposing you is no longer a political decision. It is a moral one.

I‚Äôve watched you retweet racist images. I‚Äôve watched you retweet racist lies. I‚Äôve watched you take 48 hours to disavow white supremacy. I‚Äôve watched you joyfully encourage violence, and promise to ‚Äėpay the legal fees‚Äô of those who commit violence on your behalf. I‚Äôve watched you advocate the use of torture and the murder of terrorists‚Äô families. I‚Äôve watched you gleefully tell stories of executing Muslims with bullets dipped in pig blood. I‚Äôve watched you compare refugees to ‚Äėsnakes,‚Äô and claim that ‚ÄėIslam hates us.‚Äô

I am a journalist, Mr. Trump. And over the last two years I have conducted extensive interviews with hundreds of Muslims, chosen at random, on the streets of Iran, Iraq, and Pakistan. I‚Äôve also interviewed hundreds of Syrian and Iraqi refugees across seven different countries. And I can confirm‚ÄĒ the hateful one is you.

Those of us who have been paying attention will not allow you to rebrand yourself. You are not a ‚Äėunifier.‚Äô You are not ‚Äėpresidential.‚Äô You are not a ‚Äėvictim‚Äô of the very anger that you‚Äôve joyfully enflamed for months. You are a man who has encouraged prejudice and violence in the pursuit of personal power. And though your words will no doubt change over the next few months, you will always remain who you are.

Brandon Stanton

byUlZMfpmjcThe letter reached 100 million profiles the very first day and recently was liked by 2.1 people, including Hillary Clinton. Mr. Trump, in fact, did not give any comments on this.

The day after posting Brandon Stanton was invited to¬†YAHOO NEWS LIVE¬†where he talked about¬†the letter, his¬†interest in American history, politics, and moral ‘obligation’ to speak up.


Stanton, B. (2016, March 14). An Open Letter to Donald Trump. Retrieved April 20, 2016, from https://www.facebook.com/humansofnewyork/posts/1207382856002479